A closer look at diamond online stores

A lot of retail is going into the internet and for a long time it seemed like diamonds would remain one of the last domains that does not work online.
Nothing could be further from the truth however!
It is true that you need to see a diamond before buying it. But you do not necessarily need to see the diamond in person. You can just as well scrutinize the diamond with a 360 degree video with a high magnification.
This is what the best diamond vendors offer and what we will have a closer look at today.

What to pay attention to when buying a diamond ring?

When you buy a diamond you will mainly have to make sure that the diamond is eye clean. There is nothing more disappointing than a diamond whose beauty is obstructed by an inclusion that you can see with your own eyes.
Thus, you will have to make sure that the diamond is eye clean. This is a matter of diamond clarity If you choose a clarity grade of at least VS2 or better you will very definitely end up with a diamond without visible inclusions.
If you are ready to scrutinize more diamonds you might even have a look at SI1 or SI2 diamonds. Not all of them are eye clean but those which are usually also happen to be cheaper.

How can shopping online help you find an eye clean diamond?

When you buy a diamond blindly you cannot choose an SI1 or SI2 clarity grade. It would be far too risky and you do not want to have a diamond with an ugly inclusion.
Some diamond vendors like James Allen for instance offer 360 degree videos of all the diamonds that they have in stock! These videos even have a 20x magnification which is double as much as you would see with a usual jeweler’s loupe!
At James Allen you can literally find every imaginable diamond shape and it also boasts a huge number of ring settings.

In a James Allen engagement ring review we recently read we also found out that James Allen is a great place to look for these cheap SI1 or SI2 diamonds.
The fact that you are able to see the diamond even better than at a local diamond store clearly shows that there are advantages when you decide to buy a diamond engagement ring online.

What about security issues when buying diamonds online?

One of the biggest fears that people have when buying diamonds online is the fear that the diamond might not arrive at their home.
Vendors like James Allen always send out their good in an insured package. Furthermore shipping is even free and this also applies to the case if you don’t like the diamond. You can just return the diamond for free.
This way there is literally no risk in buying a diamond online.

What are the advantages of shopping online?

Another very clear advantage of shopping online is that you have a much larger choice than you would ever have at a local jeweler’s store.
Into the bargain, shopping for diamonds online is also considerably cheaper than doing it in a brick and mortar store.
It general it is around 30% or 50% more expensive to buy a diamond offline.
Some people might also not appreciate that some sales people in your local diamond store will try to pressure you into buying.
All in all, it seems like buying diamond has completely reached the internet with all its advantages. We feel that people should at least take the possibility of buying diamonds online into consideration.


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